A Taste of Spain to Share This Holiday Season
This holiday season, let Jamón ConsorcioSerrano, a hallmark of European culinary excellence, bring a touch of elegance and tradition to your festive gatherings. Renowned chef and sommelier Doreen Colondres, Special Campaign Ambassador for the European Union’s promotional campaign, invites you to discover how this iconic product can elevate your holiday celebrations.
“The holiday season is the perfect time to celebrate with flavors that connect tradition, quality, and joy,” said Doreen Colondres, Special Campaign Ambassador. “Jamón ConsorcioSerrano offers a remarkable taste that transforms any occasion into something extraordinary.”
A Holiday Celebration of Gastronomic Excellence
Perfect for festive gatherings, Jamón ConsorcioSerrano combines a rich, savory flavor with artisanal quality. Cured for a minimum of 12 months following traditional methods, 100% Spanish origin and hand-selected, this exceptional ham adds elegance to any holiday spread. Whether served on a charcuterie board, paired with seasonal fruits, or incorporated into creative recipes, its versatility makes it a holiday favorite.
Paired with the sparkling elegance of D.O. Cava, a celebrated sparkling wine of Spanish origin, the duo brings a touch of sophistication to your celebrations. The crisp, refined flavor of D.O. Cava complements the nutty richness of Serrano ham, creating a pairing that captures the essence of the season.
A Commitment to Sustainability and Quality
At the heart of Jamón ConsorcioSerrano is a steadfast dedication to sustainability. By 2026, all members will carry an animal welfare seal, ensuring ethical and sustainable farming practices.
D.O. Cava aligns with these principles, with a focus on organic production for its Guarda Superior category by 2025. These efforts reflect the European Union’s “Farm to Fork” strategy, promoting environmentally responsible practices while delivering exceptional quality.
“Jamón ConsorcioSerrano embodies the essence of European culinary heritage,” said Álvaro Díaz de Liaño, Chief Marketing Officer of ConsorcioSerrano. “Our commitment to sustainability ensures that every slice is not only delicious but also responsibly produced.”
Inspiring Holiday Recipes with Doreen Colondres
As Chef and Special Campaign Ambassador, Doreen Colondres is inspiring U.S. audiences with creative ways to incorporate Jamón ConsorcioSerrano into holiday meals. From festive appetizers like Serrano-wrapped dates paired with Cava cocktails to elegant entrees showcasing Serrano ham’s versatility, her recipes highlight how this product brings a taste of Europe to every table. – Holiday recipes with Doreen –
A Legacy of Excellence and a Toast to the Future
Jamón ConsorcioSerrano is a certified symbol of European culinary heritage, recognized for its superior craftsmanship and authenticity. The Consorcio del Jamón Serrano Español ensures that every product bearing its seal meets the highest standards of quality and tradition. This year, celebrate the holidays with flavors that unite tradition, sustainability, and innovation—bringing loved ones together around the table with unforgettable pairings that embody the magic of the season.

